Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea by Salvita Bingelyte

Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea

by Salvita Bingelyte

Client: Salvita Design

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea

Liburuko Testua: Roundooze Garbantzu Snack ontziratze diseinu bat da, garbantzu txigortuentzat. Sortak zortzi zapore biltzen ditu, sei gozo eta bi gazi. Zapore gozoak atzeko plano beltz batean aurkezten dira, eta zapore gaziak atzeko plano gris batean. Roundooze logotipotik hartutako irribarre batek definitzen du estilo bisuala. Poltsa bakoitzak begiek eta ahoak itxura duten die cut leihoak ditu, erosi aurretik garbantzuak ikusi ahal izateko. Letra-tipo sinpleek eta kolore gutxik itxura arina eta jostalaria mantentzen dute. Poltsa bakoitzak 145 mm-ko zabalera eta 210 mm-ko altuera ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Roundooze Chickpea Snack Funtzio Nagusia: Snack Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)