Mark Rowe and John Eresman diseinatzailearen Gradient Vodka Soda Vodka Soda Ontziratzea

Mark Rowe and John Eresman diseinatzailearen Gradient Vodka Soda Vodka Soda Ontziratzea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2022

Gradient Vodka Soda Vodka Soda Ontziratzea

diseinatzailea: Mark Rowe and John Eresman

Bezeroa: Gradient Beverages Corp.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Gradient Vodka Soda Vodka Soda Ontziratzea Diseinuari Buruz

Gradient vodka soda edarien pack misto baterako ontziratze-diseinua da. Pack-ak 355 mililitroko sei lata dotore ditu, alkohol-graduazio pixkanaka murrizten duena: 8, 7, 6, 4, 3 eta 2 bolumen-ehunekotan. Latak errenkada bakar batean daude kutxaren barruan, eta puntu-matrizezko eredu bat ilundik argira desagertzen da errenkadan zehar. Zulaketa angeludun batek kutxa muturretik indartsuenetik arinenerantz irekitzen du, latak ordena horretan hartzeko moduan. Diseinu honek gau baten zehar neurritasuna sustatzen du. Hiru zapore eskaintzen dira: mahaspasa-limoia, luzokerra-menda eta lima.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Gradient Vodka Soda Vodka Soda Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Gradient Vodka Soda Vodka Soda Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Gradient Vodka Soda Vodka Soda Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Neurriak eta Ontziratzea: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Etiketak: gradient, moderation, vodka soda, seltzer, gradually reducing,
Produkzio Teknologia: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Diseinu Erronka: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Ikerketa: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirazioa: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Proiektuaren Iraupena: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Eragiketa Fluxua: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Taldekideak: Creative Director: John Eresman
Designer: Mark Rowe