Ofen Hu diseinatzailearen Johnnie Walker Limited Edition Opari Ontziratzea

Ofen Hu diseinatzailearen Johnnie Walker Limited Edition Opari Ontziratzea lana 2022 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2022

Johnnie Walker Limited Edition Opari Ontziratzea

diseinatzailea: Ofen Hu

Bezeroa: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Johnnie Walker Limited Edition Opari Ontziratzea Diseinuari Buruz

Johnnie Walker Limited Edition whisky botila baterako opari-ontziratze diseinua da, Txinako Udazken Erdiko Jaialdirako kaleratua. Udazken Erdiko Jaialdia familia-elkarketarako garai garrantzitsua da, eta horregatik gaiak etxea, elkarketa eta emozioa dira. Diseinuak Txinako arkitektura tradizionaleko ate eta leihoetan hartzen du inspirazioa. Kanpoko kutxa ate biko gisa irekitzen da, erdian dagoen iman-botoi batek itxita eusten diola, eta barruan dagoen botila erakusten du. Orkideak, tximeletak eta hodei zorionekoak irudikatzen dira. Kutxan urreztaketa eta laser bidezko ebaketa erabiltzen dira, eta botilan hare-zorrotada aplikatzen da.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Johnnie Walker Limited Edition Opari Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Johnnie Walker Limited Edition Opari Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Johnnie Walker Limited Edition Opari Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Neurriak eta Ontziratzea: Length 15cm width 11.5cm height 36cm
Etiketak: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Produkzio Teknologia: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Diseinu Erronka: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Ikerketa: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inspirazioa: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Proiektuaren Iraupena: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Eragiketa Fluxua: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Taldekideak: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Irudi Kredituak: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd