Granovita Granola Ontziratzea by Olga Takhtarova

Granovita Granola Ontziratzea by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2022

Granovita Granola Ontziratzea

by Olga Takhtarova

Client: Sot B&d

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #139398

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Colors

The Design

About Granovita Granola Ontziratzea

Granovita granolarako ontziratze diseinu bat da. Kartoizko kutxa batek zerealetarako ohikoa den poltsa malgua ordezkatzen du, produktuak apaletan nola agertzen den kontrolatzeko aukera handiagoa emanez. Kartoiaren gainazal zakarrak bizimodu osasuntsuaren gaia babesten du. Frutek eta zerealek osatutako ilustrazioek barietate bakoitzaren zaporea deskribatzen dute. Ikonoek, letra adierazkorrek eta kolore biziek mezu positiboa transmititzen dute. Kartoia konpostatu daiteke, beraz, irtenbidea ingurumenarekiko atsegina eta kostu txikikoa da. Kutxa bakoitzak 160 x 120 x 40 milimetro neurtzen ditu.

The Recognition

About the Zilarrezko Saria A' Design Award

Granovita Granola Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Granovita Granola Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Granovita Granola Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.