Artem Luxury Watch Straps Ontziratzea by Joel Derksen

Artem Luxury Watch Straps Ontziratzea by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2022

Artem Luxury Watch Straps Ontziratzea

by Joel Derksen

Client: Studio Otherness

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Ontziratzea

Artem Luxury Watch Straps bildumazaleentzako erlojuentzako uhalentzako sortutako ontziratze-diseinua da. Kanpoko estalkia irrist eginez kentzen da, barruko kutxa distirarik gabeko pergamino-paperezkoa agerian utziz, alboan solapa-itxidura batekin irekitzen dena. Espuma-txertaki batek uhala tokian eusten du. Forma angeluzuzenak eta eskultura-itxurak ertz zorrotzak eta zehaztasun teknikoa nabarmentzen dituzte. Urrezko estanpazioak eta gris eta urdin erregeko paperek itxura fin eta teknikoa ematen diote. Egitura produktua argi eta garbi aurkezteko diseinatu zen, kutxatik ateratzean.

The Recognition

About the Brontzezko Saria A' Design Award

Artem Luxury Watch Straps Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Artem Luxury Watch Straps Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Artem Luxury Watch Straps Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue