Colourform Erakusketa-standa by Smart Design Expo - Marzena Michalska

Colourform Erakusketa-standa by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2022

Colourform Erakusketa-standa

by Smart Design Expo - Marzena Michalska

Client: Marmite

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Colourform Erakusketa-standa

Colourform azoka batean bainuontziak, dutxa-erretiluak eta konketak aurkezteko diseinatutako erakusketa-standa da. Diseinuak konposatu minerala aipatzen du, dolomitaz eta erretxina malguz egindako materiala. Bloke geometriko altuek harkaitzak eta dolomita-hobiak gogorarazten dituzte, presiopean eta tenperatura altuan sortu zirenak. Koloreak eremu bereiziak definitzen ditu, horrela bi marka batera erakusten dira baina bereiztuta mantenduz. Produktuak bildumatan antolatuta daude, sorta ulertzea errazteko. Barra-mostradore bat eta zerbitzu-eremuak standaren gune lasaiago batean kokatzen dira.

The Recognition

About the Zilarrezko Saria A' Design Award

Colourform Erakusketa-standa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Colourform Erakusketa-standa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Colourform Erakusketa-standa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature.
Dimensions & Packaging: 50000 mm x 50000 mm x 5500 mm
Tags: color, form, geometry, nature, functionality, detail
Production Technology: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product.
Design Challenge: The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image.
Research: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
Inspiration: Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand
Project Duration: KBIS 2022, Orlando, USA
8-10.02.2022
Operation Flow: All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
Team Members: Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora
Image Credits: Smart Design Expo