Pilotfisch GmbH and Co. KG diseinatzailearen Buddy Workwear Marka-nortasuna

Pilotfisch GmbH and Co. KG diseinatzailearen Buddy Workwear Marka-nortasuna lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

ZilarPublizitatea· 2022

Buddy Workwear Marka-nortasuna

diseinatzailea: Pilotfisch GmbH and Co. KG

Bezeroa: Buddy Workwear Manufaktur

Zilarrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Egiaztatutako Sari Irabazlea

#140102 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Buddy Workwear Marka-nortasuna Diseinuari Buruz

Buddy Workwear Alemaniako lan-arropa fabrikatzaile batentzat sortutako marka-nortasuna da. Buddy izena nortasunaren muina da, eta enpresaren aurreko izenetik eratorria dago. Urdin iluna da kolore nagusia, eta produktuak eta argazkiak nabarmentzen ditu, urdin argia, berriz, azentu eta nabarmentze kolore gisa erabiltzen den bitartean. Bi koloreak lagunak bezala osatzen dute elkar. Tipografia argiak eta hitz sinpleek markaren jarrera zuzena indartzen dute. Nortasuna inprimatutako liburuxketan, webgune batean, bideo batean eta sare sozialetako kanpaina batean aplikatzen da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Buddy Workwear Marka-nortasuna Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Buddy Workwear Marka-nortasuna erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Buddy Workwear Marka-nortasuna jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Neurriak eta Ontziratzea: Brochures DIN A4
Etiketak: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Produkzio Teknologia: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Diseinu Erronka: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Ikerketa: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspirazioa: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Proiektuaren Iraupena: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Eragiketa Fluxua: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Taldekideak: Pilotfisch GmbH & Co. KG
Irudi Kredituak: Photography: Fotografie Witte Wattendorff GmbH, Münster