Wolkendieb Design Agency diseinatzailearen Koch's Meerrettich Rebranding

Wolkendieb Design Agency diseinatzailearen Koch's Meerrettich Rebranding lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2022

Koch's Meerrettich Rebranding

diseinatzailea: Wolkendieb Design Agency

Bezeroa: KOCHS Meerrettich & Feinkost GmbH

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Koch's Meerrettich Rebranding Diseinuari Buruz

Sustraietara itzultzeko leloa, gaur egun elikagaien industria konkistatzen ari da. Gaur egun oso ezagunak dira antzinako sustraiko barazkiak, erradikoa barne. Marka apaletan biziberritzeko, Wolkendieb-ek Kochs marka-identitatea eta ontzi-zorroa berriro martxan jarri zituen. Logotipoa modernizatu zen ausartagoa eta ikusgarriagoa izateko. Diseinu berriak prozesatu gabeko osagai naturalak eta gehigarririk edo kontserbatzailerik gabeko errezeta garbiak irudikatzean oinarritzen da. Zelaitik zuzenean kontsumitzailearengana: zuzenean, sinple eta maitasunez prestatua!

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Koch's Meerrettich Rebranding Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Koch's Meerrettich Rebranding erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Koch's Meerrettich Rebranding jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Neurriak eta Ontziratzea: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Etiketak: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Produkzio Teknologia: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Diseinu Erronka: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Ikerketa: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirazioa: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Proiektuaren Iraupena: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Eragiketa Fluxua: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Taldekideak: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen