Hair For Hope Cancer Care Initiative Promozio by Onedor Co. Ltd.

Hair For Hope Cancer Care Initiative Promozio by Onedor Co. Ltd. is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Gizarte Diseinua Competition Category.

BrontzeGizartea· 2023

Hair For Hope Cancer Care Initiative Promozio

by Onedor Co. Ltd.

Client: Onedor Co. Ltd.

Brontzezko Saria A' Design Award Winner in Gizartea Category

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Verified Award Winner

Verify Award Status for #141480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hair For Hope Cancer Care Initiative Promozio

Hair for Hope minbizia gainditu dutenentzako minbiziaren zainketarako itxaropen fundazioak bultzatutako ilearen dohaintzako ongintzako ekitaldia da. Ekitaldi honek eragin handia du gaztetxoak ongintzaren inguruan heztean. Taldeak zerbitzua eta identitatea diseinatu ditu komunikazioa eta parte-hartzaileen esperientzia indartzeko. Etorkizunean, ekimen eta identitate hau ekintzarako deiaren sinbolo bihurtuko da, minbizia gainditu dutenek beren esperientziak partekatzeko eta belaunaldi berriak jardun eta gizartearen onerako inpaktu-uhinak sortzeko. Norbaiten itxaropena izan zaitezke.

The Recognition

About the Brontzezko Saria A' Design Award

Hair For Hope Cancer Care Initiative Promozio Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Hair For Hope Cancer Care Initiative Promozio oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Hair For Hope Cancer Care Initiative Promozio beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensions & Packaging: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tags: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Production Technology: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Design Challenge: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Research: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspiration: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Project Duration: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Operation Flow: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patents: N/A
Team Members: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Image Credits: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.