Sun Dachun Moda Denda Barnealdea by Ling Lin

Sun Dachun Moda Denda Barnealdea by Ling Lin is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2023

Sun Dachun Moda Denda Barnealdea

by Ling Lin

Client: Fungc Hh Design

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner

Verify Award Status for #141589

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sun Dachun Moda Denda Barnealdea

Liburuaren Testua: Sun Dachun 2021ean Jiangsun, Txinan, amaitutako moda dendaren barnealdeko diseinu bat da. Diseinuak forma geometriko garbiak eta bloke soilak erabiltzen ditu, ia laukizuzen den banaketa batean. Fatxada nagusiko erakusketa, arropa erakusketa, probagela, VIP gela eta kutxa mostradorea ibilbide-lerro bakar baten bidez lotuta daude. Pintura artistiko zuria beltz eta zilar koloreko akaberekin konbinatzen da espazioa bateratzeko. Sabaian integratutako foku-errailek arropa nabarmentzen dute, eta ispiluek ikuspegia zabaltzen dute. Barnealdeak marka-irudia eta dendan bertan bizitako esperientzia indartzen ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Sun Dachun Moda Denda Barnealdea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Sun Dachun Moda Denda Barnealdea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Sun Dachun Moda Denda Barnealdea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
Dimensions & Packaging: The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions.
Tags: interior design, store, fashion, material, modern
Production Technology: In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
Design Challenge: The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
Research: The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspiration: Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Project Duration: The project finished in 2021 in Jiangsu, China.
Operation Flow: The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.
Team Members: Designer: Ling Lin