Burdina Barrualdea · 2023
Whitelier Hanam Okindegia
- Burdinazko Saria A' Design Award 2023 in Barrualdea
- CLIENT: Studio Eccentric Co., Ltd.
- Estimated Number of Design Views: 15,010
- Verification code 179501D0F4 · Verify this award
Colors
About Whitelier Hanam Okindegia
Hego Korea # 039; goi-mailako boutique okindegiak, Whitelier-ek, bere bosgarren denda ireki zuen Gyeonggidoko Misa barrutian, Hego Korean. Proiektu honen laburpena okindegi bat diseinatzea zen, salmenta erakusteko areto bat eta guztiz hornitutako gozogintza-sukaldea ogi zuria ekoizteko. Diseinu orokorra behar zen markaren marka-identitatea betetzeko, Whitelier, hau da, "White" hitz konposatua zen; eta "Taller"; esan nahi du premium ogiak prestatzeko lantegi zuria. Kurbadura-fatxada sofistikatua eta ogiaren erakusleiho artikulatuak ideia azpimarratzeko diseinatu dira.
About the Burdinazko Saria A' Design Award
Whitelier Hanam Okindegia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Whitelier Hanam Okindegia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Whitelier Hanam Okindegia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Press Kit
- Unique Properties
- South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
- Dimensions & Packaging
- Width 11,180mm x Depth 6,070mm x Height 4,900mm
- Tags
- white, bakery, display, modern, minimal, bread, articulated
- Production Technology
- The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
- Design Challenge
- Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
- Research
- For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
- Inspiration
- As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
- Project Duration
- The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
- Operation Flow
- Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
- Image Credits
- All images : Photographer Studio Eccentric, 2021
