Meer Berehalako Kafe- by Masoud Najafi Amirkiasar

Meer Berehalako Kafe- by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2023

Meer Berehalako Kafe-

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Meer Berehalako Kafe-

Merkatu berri den produktu baten ontzien diseinua ez da soilik diseinuaren arteari buruzkoa, baizik eta bezeroak ulertzeko arteari buruzkoa ere' adimenak eta lehiakideen aurka apaletan nabarmentzea. Ñabardura hauek kontuan izanda, Meer ontzien diseinuak azken produktuaren ehundura ilustraziora eraman du kafearen zaleen zentzumen guztiak suspertzeko eta erakartzeko. Gainera, diseinuak eta ez-ohiko letra-tamainak zeresan handia dute kontsumitzaileak produktura erakartzeko. Diseinu hau dendetako edarien apalean aldaketa larriak egiteko asmoz sortu da.

The Recognition

About the Brontzezko Saria A' Design Award

Meer Berehalako Kafe- Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Meer Berehalako Kafe- oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Meer Berehalako Kafe- beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020