Prakrishi Eztiaren Ontziratzea by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
ZilarOntziketa· 2023
Prakrishi Eztiaren Ontziratzea
by Vishal Vora
Client: Prakrishi
Zilarrezko Saria A' Design Award Winner in Ontziketa Category
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- Verified Award Winner
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The Design
About Prakrishi Eztiaren Ontziratzea
Prakrishi zapore ezberdineko sei eztiz osatutako gama baterako ontziratze-diseinua da. Gamak lehendik dagoen marka bat zabaltzen du, eta haren estilo minimalista eta espazio zuri oparoa mantentzen ditu. Erle-hegoetan oinarritutako motibo estilizatu batek balio du elementu bisual nagusi gisa. Motibo horrek nortasun berezia ematen dio ezti-gamari, eta erosleei apalean sei zaporeak bereizten laguntzen die. Ezti bakoitza 180 milimetroko altuera eta 100 milimetroko zabalera duen beirazko botila batean ontziratzen da. Botilaren etiketa eta tapakiaren estalkia paper zuri natural testuraduna erabiliz inprimatuta daude.
The Recognition
About the Zilarrezko Saria A' Design Award
Prakrishi Eztiaren Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Prakrishi Eztiaren Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Prakrishi Eztiaren Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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