Re Form Bitxi Sorta by Chow Tai Fook Jewellery Creative Centre

Re Form Bitxi Sorta by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Bitxigintza Diseinua Competition Category.

BrontzeBitxigintza· 2023

Re Form Bitxi Sorta

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Brontzezko Saria A' Design Award Winner in Bitxigintza Category

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Verified Award Winner

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Colors

The Design

About Re Form Bitxi Sorta

Re:Form hiru labaingarriz eta kate batez osatutako bitxi sorta bat da. Labaingarriak normalean lepoko eta eskumuturrekoen luzera doitzeko erabiltzen diren zati ezkutuak dira. Re:Form-ek labaingarria diseinuaren elementu nagusi bihurtzen du. Labaingarri bakoitza katearen edozein puntutan koka daiteke, horrela erabiltzaileak lepoko bat, eskumuturreko bat edo beste konposizio batzuk sor ditzake. 36 hazbeteko kate batek 120 konbinazio baino gehiago ahalbidetzen ditu, eta 18 hazbeteko kate batek gutxienez 90. Sortak erabiltzailea sortze-lankide gisa aritzera gonbidatzen du, eta estilo sinple eta iraunkor bat sustatzen du.

The Recognition

About the Brontzezko Saria A' Design Award

Re Form Bitxi Sorta Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Re Form Bitxi Sorta oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Re Form Bitxi Sorta beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release