Yinno Unico Boutique Dendako Barnealdea by Linping Chen

Yinno Unico Boutique Dendako Barnealdea by Linping Chen is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2023

Yinno Unico Boutique Dendako Barnealdea

by Linping Chen

Client: MMC Design

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Colors

The Design

About Yinno Unico Boutique Dendako Barnealdea

Yinno Unico Hangzhoun (Txina) kokatutako 310 metro koadroko boutique denda baten barnealdea da. Forma geometrikoek ohiko zatiketak ordezkatzen dituzte eta erakusketa, probaleku eta biltegiratze funtzioak betetzen dituzte. Eskailera batek bi solairuak lotzen ditu eta maila bakoitzean zabaltzen doa, fokuratze bisual bertikal eta erritmiko bat sortuz, bisitariak goiko solairura gidatzen dituena. Higadurarekiko erresistentea den mikrozementu jarraituak Pentelikoko marmolaren testura imitatzen du, espazioaren bizitza luzatuz eta eraikuntza-kostua kontrolatuz. Altzairuzko uharte kurbatu gorri batek kontrastea sortzen du gainazal argiekin argiztapenaren pean.

The Recognition

About the Zilarrezko Saria A' Design Award

Yinno Unico Boutique Dendako Barnealdea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Yinno Unico Boutique Dendako Barnealdea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Yinno Unico Boutique Dendako Barnealdea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing