Joy Hill Erakusketa Zentroa by More Design Office

Joy Hill Erakusketa Zentroa by More Design Office is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2023

Joy Hill Erakusketa Zentroa

by More Design Office

Client: More Design Office

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner
Verify Award Status for #142714

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Colors

The Design

About Joy Hill Erakusketa Zentroa

Vanke Joy Hill-en proiektuan, Mdo-k oihartzun emozionala eragin dezakeen komunitate-egongela zeremonial bat sortu nahi du. Lan hau Dongguan hiriko sinboloetan inspiratuta dago. Zintzilik dagoen instalazioa Wok Ear House-ko teilatuaren silueta ondulatuan inspiratuta dago. Banbua lehengai gisa erabiltzea. Tokiko kultura-ondare immaterialean oinarrituta, Dongguan's Straw-en Knitting Teknika, banbu-zerrendak berrantolatu, konbinatu eta nahastu egiten dira mugimendu erritmikoa sinpletik konplexura eratzeko eta espazioan giro artistiko berezia agertzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

Joy Hill Erakusketa Zentroa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Joy Hill Erakusketa Zentroa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Joy Hill Erakusketa Zentroa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designing is a journey of exploring. In the project of Vanke Joy Hill, MDO wants to create a ceremonial community lounge that can trigger emotional resonance. The design uses modern techniques to portray Lingnan culture. The interplay of light, color, and sequence provides a beautiful and smooth rhythm to the space.
Dimensions & Packaging: Area:1100 Square Meters
Tags: Exhibition, Interior, Commercial, Sales Center, Modern, Simple, Natural, Art
Production Technology: The use of red stone is inspired by the traditional building material red sandstone, which provides a unique collage of textures for each column instead of the spontaneity of red sandstone. The Ingo Maurer Yoruba Rose lamp is placed on the reception desk to greet visitors in a light and elegant manner. The hanging installation is inspired by the undulating silhouette of the roof of the Wok Ear House. The bamboo material with high plasticity is chosen as the raw material.
Based on the local intangible cultural heritage Knitting Technique of Dongguan’s Straw, the bamboo strips are rearranged, combined, and intertwined to form a rhythmic movement from the simple to the complex and manifest a uniquely artistic atmosphere in the space. The atrium continues the feature of axial symmetry, making the artwork become the visual focal point of the space. At every turn of this journey, there are full of surprises.
The color red echoes the primary color of the space, adding to the free-and-easy atmosphere and manifesting the accessible and inclusive Lingnan culture. The furniture in the space is designed by MDO and TIWU & Zhao Yun Studio. MDO focus on exploring the beauty of tangible objects and craftsmanship in daily life.
By connecting the traditional paper folding and paper cutting art and nesting the geometric interface with the mortise-and-tenon structure, the design conveys the elegance, kindness, independence of the sculpture-like furniture, which is interconnected with the natural environment.
Design Challenge: MDO believes that a city’s symbols are signs that connect people with its culture. To this end, MDO integrates design with culture, space, and people’s lives with an open mind.
Research: This project is to explore the connection of oriental aesthetics and modern design, traditional images and modern symbols. MDO respects and uses reason to refine the urban culture of Dongguan, depicts the forgotten memories through traditional handicrafts and materials, and transforms these memories into new material elements through a continuous fusion of modern design.The huge volume, dense and light footed materials are constantly constructed, conveying a positive force to people.
Inspiration: This work is inspired by Dongguan's urban symbols.
The hanging installation is inspired by the undulating silhouette of the roof of the Wok Ear House. The bamboo material with high plasticity is chosen as the raw material. Based on the local intangible cultural heritage Knitting Technique of Dongguan’s Straw, the bamboo strips are rearranged, combined, and intertwined to form a rhythmic movement from the simple to the complex and manifest a uniquely artistic atmosphere in the space.
Project Duration: The project started in April 2021 and finished in October 2021.
Operation Flow: The reception area adopts the layout of axial symmetry to draw people’s attention to the end of the space. The red stones and the baking painted background echo each other, bringing a unique visual experience to visitors. The array of high colonnades creates a strong sense of ceremony and order for the space.
As the empty area under the high ceiling is open and flexible, MDO hopes to build it into a community lounge for a wide variety of scenes. The design capitalizes on the scale of the site with red high-gloss lacquered bookshelves bringing a sense of warmth to the space.
The art installation in the center of the space is artwork that can be appreciated from all angles.It continues the design elements of the Wok Ear House and Knitting Technique of Dongguan’s Straw with a lighter shape. The color red echoes the primary color of the space, adding to the free-and-easy atmosphere and manifesting the accessible and inclusive Lingnan culture.
Team Members: Director: Justin Bridgland and Director: Jaycee Chui
Image Credits: All materials on the site belong to More Design Office Co.,Ltd