Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua by Yirong Yang

Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua by Yirong Yang is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2023

Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua

by Yirong Yang

Client: Poly (Wuhan) Real Estate Development Co., Ltd.

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

12,427

Verified Award Winner

Verify Award Status for #144250

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua

Poly Hankou Mark salmenta zentro bat da, Hankou-n kokatua, Wuhan-en, Txinan. Barrualdeak 722 metro koadro hartzen ditu eta 2021ean amaitu zen. Metalezko izar totemek, kristalezko argiztapenak eta arkitektura-silueta batzuek giro artistikoa sortzen dute harrera-aretoan. Ispilu ilun bat duen altzairuzko sabaiak hiriaren irudia islatzen du eta estilo modernoa nabarmentzen du. Bisitariek argiaren eta itzalaren arteko kontrastea duen pasabide bat jarraitzen dute. Alanbre-sarezko beirak hiri jendetsuaren ikuspegia era leunean markoztatzen du. Diseinuak tokiko arkitektura-formak hiri-bizitza modernoarekin lotzen ditu.

The Recognition

About the Zilarrezko Saria A' Design Award

Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Poly Hankou Mark Salmenta Zentroaren Barruko Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.
Dimensions & Packaging: Project Area: 722 square meters
Tags: Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center
Production Technology: An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.
Design Challenge: The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.
Research: Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.
Inspiration: Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.
Project Duration: The project is located in Hankou, Wuhan, China and completed in 2021.
Operation Flow: Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.
Image Credits: Photographer Feng Jian