Spot On Argi-Instalazio Interaktiboa by Responsive Spaces and Michael Holzer

Spot On Argi-Instalazio Interaktiboa by Responsive Spaces and Michael Holzer is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Instalazio Diseinua Competition Category.

UrreInstalazioa· 2023

Spot On Argi-Instalazio Interaktiboa

by Responsive Spaces and Michael Holzer

Client: Creative Region / City of Linz

Urrezko Saria A' Design Award Winner in Instalazioa Category

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The Design

About Spot On Argi-Instalazio Interaktiboa

Erakusleiho hutsak aspergarriak dira. Batez ere Covid-19 pandemiaren ondorioz erakusleiho hutsak are premiazkoagoa bihurtu ziren Linz hiriarentzat. Baina bereziki, hiriko leku handietan, espazio horiek ere erabilerarik gabeko aurkezpen-eremuak dira, eta bien bitartean aprobetxatu daitezkeenak. Beraz, erakusleiho berezi hau eta "Spot On" atzean garatu ziren. Argi-instalazio interaktiboek leiho hutsak artelan erakargarri eta aparteko pieza bihurtzen dituzte, tokiko enpresei aldi baterako eszenatoki baliotsu bat ere eskaintzen diete. Guk. Maitasuna. Linz.

The Recognition

About the Urrezko Saria A' Design Award

Spot On Argi-Instalazio Interaktiboa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Spot On Argi-Instalazio Interaktiboa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Spot On Argi-Instalazio Interaktiboa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensions & Packaging: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Tags: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Production Technology: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Design Challenge: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Research: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiration: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Project Duration: Since August 2021 in Linz
Operation Flow: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Team Members: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Image Credits: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus