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Qingjiu Ardo Ontziratzea by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Ardo Ontziratzea by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


ZilarOntziketa· 2023

Qingjiu Ardo Ontziratzea

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Qingjiu Ardo Ontziratzea

Qingjiu emakumeentzat pentsatutako ardo baterako sortutako ontziratze-diseinua da. Botila beiraz egina dago eta kanpoko kutxa foil-estanpazioarekin akabatua dago. Botilaren forma emakumearen irudian inspiratua dago eta izaera noble eta dotorea adierazten du, Ekialdeko eta Mendebaldeko kulturetatik edaten duena. Botilaren goiko aldeko testura dinamikoak kontraste egiten du beheko alde soilarekin. Kutxaren egitura gorputza gogorarazten duten lerro kurbatuen bidez banatua dago. Kutxak 300 mm-ko altuera, 120 mm-ko luzera eta 115 mm-ko zabalera ditu. Ontzia aurrealdetik irekitzen da eta tapa desenroskatuz kentzen da.

The Recognition

About the Zilarrezko Saria A' Design Award

Qingjiu Ardo Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Qingjiu Ardo Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Qingjiu Ardo Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging
The box is 300mm high, 120mm long and 115mm wide.
Tags
Women, whisky, bionic, elegant, packaging
Production Technology
The bottle is made of glass and the packaging is foil stamped.
Design Challenge
The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research
This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration
Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration
The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow
Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members
Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng

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