Bocarni Erakusketa Aretoa by Liang Wang is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2023

Bocarni Erakusketa Aretoa

by Liang Wang

Client: the One Design

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Bocarni Erakusketa Aretoa

Bocarni Txinako Shenzhenen kokatutako 500 metro koadroko erakusketa aretoa da, 2021eko ekainean amaitua. Diseinuak salmenta-zentro tradizionalaren eredua ordezkatzen du. Fokua produktu bakarretatik produktuek osatzen duten bizimodura mugitzen da, eta horrela, bisita esperientzia murgiltzaile bihurtzen da. Argiak eta itzalek objektuen kokapena eta oro har antolamendua gidatzen dute. Adar sakabanatuen, goroldio freskoen, loto eta te-hostoen ikuspegiek ekialdeko izaera lasaia adierazten dute. Armairuak eta altzariak alboan uzten dira, hala nola barran edaten, sutondoan atseden hartzen eta irakurtzen bezalako gizarte-jarduerak hartzeko.

The Recognition

About the Brontzezko Saria A' Design Award

Bocarni Erakusketa Aretoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Bocarni Erakusketa Aretoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Bocarni Erakusketa Aretoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the temperature of life becomes the core of the design. With the symphony of poetic light and shadow and oriental philosophy, it demonstrates how lifestyles differ, how time and space interact actively, how body and mind integrates closely. In addition, through rational design, the spot’s economic benefit is enhanced at the commercial level.
Dimensions & Packaging: Project Area: 500 square meters
Tags: Liang Wang, Exhibition, Nature, Commerce, Oriental beauty
Production Technology: Exhibition can be regarded as the substitution of traditional sales center. By transferring the concentration from single product to lifestyle composed by products, the exhibition is the progress from regular exhibition to immersive experience. The designer emerged from the rigid commercial implantation, with natural brushstrokes seen everywhere in the space. In this way, the exhibition is full of natural and warm poetic aroma.
Design Challenge: According to the designer, light and shadow are the best tools for empathizing with space. Therefore, following the trace of light and shadow, the scene is created back to the specifics of objects and the overall arrangement, revealing the attitude of life behind it and evoking the visitor's desire to linger.
Research: The designer is aware that, beyond simply serving a functional purpose, the commercial scene must also be aesthetically pleasing, emotionally engaging, experientially rich, natural, and inclusive, in order to maintain its vitality. The strategy is life narrative, scene immersion is the result, and commercial growth is the objective.
Inspiration: By adhering to the idea of Natural Creation, Poetic Construction, the designer seeks to offer the Bocarni Exhibition a fresh appearance that is full of contemporary and poetic charms while maintaining a balance between business, art, and daily life.
Project Duration: The project is located in Shenzhen, China and completed in June 2021.
Operation Flow: The view of sparse tree branches, fresh moss, unfolded lotus, and tea leaves offers a glimpse of a tranquil and profound oriental charm. The entire cabinet and furniture are set aside to accommodate people's diverse social activities and interests, such as drinking at the bar, lounging and chatting by the stove, and reading a book, etc.
Image Credits: Photographer Shifang Studio