Kutuko Studio diseinatzailearen Super Ego Arte Digitala

Kutuko Studio diseinatzailearen Super Ego Arte Digitala lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ordenagailu Grafikoak, 3D Modelatzea, Testuratzea eta Errenderizatzea Diseinua Lehiaketa Kategorian.

ZilarOrdenagailu Grafikoak· 2023

Super Ego Arte Digitala

diseinatzailea: Kutuko Studio

Bezeroa: Kutuko Studio SL

Zilarrezko Saria A' Design Award Irabazlea Ordenagailu Grafikoak Kategorian

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Egiaztatutako Sari Irabazlea

#144876 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Super Ego Arte Digitala Diseinuari Buruz

Super Ego, kontsumo-kultura eta sare sozialek pertsonengan duten eragina satirizatzen duen arte-proiektua. Proiektuak pertsonen egoen elikadura artifiziala kritikatu nahi du, atsegin eta jarraitzaileen bidez, Instagram bezalako sare sozialetako plataformetan. Gizartearen superheroi berrien irudikapen metaforiko bat sortu nahi zuen, haien bizitza gustuko eta jarraitzaile gehiago lortzearen inguruan dabiltzanak. Proiektua Instagram-en zentratzen da, non sarean argitaratutako irudi bakoitza erakusleiho gisa erakusten den erabiltzaileen arreta erakartzeko.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Super Ego Arte Digitala Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Super Ego Arte Digitala erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Super Ego Arte Digitala jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Neurriak eta Ontziratzea: 4960X7015 Pixeles, Tiff RGB
Etiketak: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Produkzio Teknologia: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Diseinu Erronka: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Ikerketa: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspirazioa: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Proiektuaren Iraupena: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Eragiketa Fluxua: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patenteak: Kutuko Studio SL
Taldekideak: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Irudi Kredituak: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain