Nikasi Garagardo Botilaren Paketatzea by Tiger Pan

Nikasi Garagardo Botilaren Paketatzea by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2023

Nikasi Garagardo Botilaren Paketatzea

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Nikasi Garagardo Botilaren Paketatzea

Nikasi goi-mailako garagardo zuri baterako paketatze-diseinu bat da. Botilaren lepoa hiru dimentsiotan zizelkatuta dago eta Ninkasiren irudi geometriko erliebeduna darama, mitoan garagardogintzaren lehen jainkosa gisa deskribatua. Botilaren gorputza partzialki lixatuta dago, eta etiketa goratua jainkosaren soinekoa iradokitzeko moduan formatua dago. Etiketa inprimatu batean soilik oinarritu beharrean, beira-forma zizelkatuak ematen dio garagardoari bere nortasuna. Botilak 63 mm-ko zabalera, 63 mm-ko sakonera eta 225 mm-ko altuera ditu. Behin eta berriz egindako probek eta hiru dimentsioko modelatzeak ekoizpen masiboa ahalbidetu zuten.

The Recognition

About the Zilarrezko Saria A' Design Award

Nikasi Garagardo Botilaren Paketatzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Nikasi Garagardo Botilaren Paketatzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Nikasi Garagardo Botilaren Paketatzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan