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Freeze Into Fragment of Time Ezpain-margoaren ontzia by Tiger Pan

Freeze Into Fragment of Time Ezpain-margoaren ontzia by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


BrontzeOntziketa· 2023

Freeze Into Fragment of Time Ezpain-margoaren ontzia

by Tiger Pan

Client: Carslan Group (hong Kong) Co., Limited

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Freeze Into Fragment of Time Ezpain-margoaren ontzia

Freeze Into Fragment of Time harea-erlojuan inspiratutako ezpain-margoaren ontzi bat da. Gorputza harea-erloju baten forma du eta gardentasun handiko PETGz estalita dago, produktuak izotz barruan izoztutako harea-erloju baten itxura izan dezan. Azala forma irregularreko alde askoko ezkatez osatuta dago, argi-izpi ahulena ere distira bizi bihurtzen dutenak. Bi aldiko injekzio-moldaketa metodo bat garatu zen materialaren uzkurdura eta azaleko irregulartasunak ekiditeko, argi-errefrakzioa mantenduz aldi berean. Ontziak 20 bider 20 bider 80 milimetro neurtzen ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Freeze Into Fragment of Time Ezpain-margoaren ontzia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Freeze Into Fragment of Time Ezpain-margoaren ontzia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Freeze Into Fragment of Time Ezpain-margoaren ontzia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
Dimensions & Packaging
Width 20mm x Depth 20mm x Height 80mm
Tags
lipstick, time, cosmetics, highlight, beauty,Tiger Pan
Production Technology
We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
Design Challenge
Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
Research
Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
Inspiration
The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
Project Duration
The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow
Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
Team Members
Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You
Image Credits
Tiger Pan

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