Dukang Liquor Likore Botilaren Paketatzea by Tiger Pan

Dukang Liquor Likore Botilaren Paketatzea by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2023

Dukang Liquor Likore Botilaren Paketatzea

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Dukang Liquor Likore Botilaren Paketatzea

Dukang Liquor Txinako baijiu baterako paketatze diseinu bat da. Botilak, goitik behera, Cao Caoren profil abstraktua osatzen du; Cao Cao estratega militar eta poeta historikoa izan zen, eta haren bertsoek eman zioten markari izena. Tapoiak Han dinastiaren ondorengo garaiko funtzionarioen burukoa gogorarazten du, eta gorputza soineko baten moduan zizelkatuta dago, heltze sendoa ere eskaintzen duena. Antzeko marketan ohikoa den zeramikaren ordez beira erabiltzen da, eta horrela gainazalak distira eta testura irabazten ditu. Kanpoko kaxa Luoyang antzinako hiriburuaren margolan bektorial batez apainduta dago.

The Recognition

About the Zilarrezko Saria A' Design Award

Dukang Liquor Likore Botilaren Paketatzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Dukang Liquor Likore Botilaren Paketatzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Dukang Liquor Likore Botilaren Paketatzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan