Mugo Botilako Soda Etiketa by Tanya Dunaeva

Mugo Botilako Soda Etiketa by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2023

Mugo Botilako Soda Etiketa

by Tanya Dunaeva

Client: Tanya Dunaeva

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #146302

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mugo Botilako Soda Etiketa

Mugo soda lau edari motak osatzen dute: Mocktailak, Limonadak, Almibarretan Pikanteak eta Energetikoak. Errezeta guztiak esklusiboki asmatuak dira. Produktuen sorkuntzan jatorrizko ikuspegiak Paketeen Diseinuan antzeko ikuspegia eskatzen du. Arazo honen irtenbidea tipografikoa da. Edari alkoholdun garesti tradizionalen etiketa klasikoaren diseinuan oinarritzen da, baina produktuaren originaltasuna eta berritasuna aurkezteko asmoz, klasikoen birplanteaketa nabarmen batekin. Geruza anitzeko eta kontrastearen diseinuaren egiturak diseinua banaka eta nabarmena egiten du.

The Recognition

About the Brontzezko Saria A' Design Award

Mugo Botilako Soda Etiketa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Mugo Botilako Soda Etiketa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Mugo Botilako Soda Etiketa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin