Mission Sleep Fitness Errepaso Kanpaina by Jisoo Sim

Mission Sleep Fitness Errepaso Kanpaina by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

BrontzePublizitatea· 2023

Mission Sleep Fitness Errepaso Kanpaina

by Jisoo Sim

Client: Eight Sleep

Brontzezko Saria A' Design Award Winner in Publizitatea Category

33,019

Verified Award Winner

Verify Award Status for #146802

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mission Sleep Fitness Errepaso Kanpaina

Eight Sleep-ek 2022ko Year in Sleep jarri zuen abian: Mission Sleep Fitness. Hau Eight Sleep's urteko laburpen-kanpainari buruzko biraketa da, non kideek 2022rako loaren datu guztiak ikus ditzaketen diseinu galaktiko batean. Beren kideek beren datuak istorio gisa erakutsi zituzten aplikazioan, eta jasotako avatar bereziak partekatzeko aukerak zituzten osasunaren eta loaren neurketa guztietan oinarrituta. Diseinatzaileek izan zuten erronka nagusia loaren eta osasunaren datuak modu dibertigarri eta erakargarri batean testuinguruan jartzea izan zen, zientziari leial mantenduz eta kanpoko edozeinek ulertzeko nahikoa hizkuntza arrunta izanik.

The Recognition

About the Brontzezko Saria A' Design Award

Mission Sleep Fitness Errepaso Kanpaina Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Mission Sleep Fitness Errepaso Kanpaina oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Mission Sleep Fitness Errepaso Kanpaina beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado