Baidu Online Network Technology Beijing diseinatzailearen Haokan City Bideo Sorkuntza Kanpaina

Baidu Online Network Technology Beijing diseinatzailearen Haokan City Bideo Sorkuntza Kanpaina lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BrontzePublizitatea· 2023

Haokan City Bideo Sorkuntza Kanpaina

diseinatzailea: Baidu Online Network Technology Beijing

Bezeroa: Baidu Online Network Technology. Beijing

Brontzezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Egiaztatutako Sari Irabazlea

#146901 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Haokan City Bideo Sorkuntza Kanpaina Diseinuari Buruz

Haokan City hiri-markak online eta offline sustatzen dituen bideo-sorkuntza kanpaina bat da. Kanpainak tokiko kultura, turismoa, moda eta teknologia berria uztartzen ditu, hiri bakoitzarentzat pertsonalizatutako ikono bat sortzeko. Arkitektura tradizionala, jantziak eta artisautza-xehetasunak, hala nola korapilo txinatarrezko botoiak, ribeteak, ehunketa eta brodatuak, 3D simulazioaren eta ikusizko dinamiken bidez erakusten dira. Dongfang Chen izeneko pertsonaia batek sortzaile gazteak gidatzen ditu. Bideo laburrek eta offline ekitaldiek jendea gonbidatzen dute hiri bakoitzeko kultura grabatu eta partekatzera.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Haokan City Bideo Sorkuntza Kanpaina Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Haokan City Bideo Sorkuntza Kanpaina oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Haokan City Bideo Sorkuntza Kanpaina beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Etiketak: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Produkzio Teknologia: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Diseinu Erronka: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Ikerketa: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspirazioa: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Proiektuaren Iraupena: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Eragiketa Fluxua: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.