White Friday Aldizkariaren azala by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.
BurdinaPublizitatea· 2023
White Friday Aldizkariaren azala
Client: White Friday Project
Burdinazko Saria A' Design Award Winner in Publizitatea Category
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- Verified Award Winner
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The Design
About White Friday Aldizkariaren azala
Testua: White Friday sasoiko salmenta-kanpaina baterako sortutako irudi nagusia da, aldizkariaren azal sustatzaile gisa erabilia. Konposizioak elkarren gainean pilatutako opari-kutxak erakusten ditu. Kutxek tamaina eta forma desberdinak dituzte, ustekabearen sentsazioa sortzeko. Xede-adin taldeko eredu bat erdian kokatzen da, opari-kutxa handi baten barruan, ikuslegoarekin lotura zuzena sortzeko. Opari-kutxek ematearen eta esker onaren ideiak adierazten dituzte. Irudiak kanpainaren eskaintzekiko interesa sustatzea eta salmentak bultzatzea du helburu.
The Recognition
About the Burdinazko Saria A' Design Award
White Friday Aldizkariaren azala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. White Friday Aldizkariaren azala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. White Friday Aldizkariaren azala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
- Inspiration
- the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.
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