Jamtland Kanpaina Bistaratzeak by Tom Linden and Vita Li

Urre Ordenagailu Grafikoak · 2023

Jamtland Kanpaina Bistaratzeak

by Tom Linden and Vita Li

Urrezko Saria A' Design Award 2023 in Ordenagailu Grafikoak
CLIENT: Visuals By Nor
Estimated Number of Design Views: 77,482
Verification code 2C30B712BD · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Jamtland Kanpaina Bistaratzeak

Bezeroak bere markak Suediako Jamtland-eko ingurune naturalarekin duen lotura erakutsi nahi zuen. Agentziak 3D modelizazioa eta bistaratzea erabili zituen eskualdeko landare-espezieak eta biomak birsortzeko. Ikerketa eta erreferentzia-bilduma zabalak egin zituzten landareen irudikapen zehatza ziurtatzeko eta bezeroaren markaren koloreak atzealde gisa sartu zituzten. Ondorioz, irudiek modu eraginkorrean helarazi zuten bezeroaren praktika natural eta jasangarrietan eta naturarekin duten lotura estuan duen arreta, ikusleari produktu-lerroa ezaugarri positibo horiekin lotzeko aukera emanez.

About the Urrezko Saria A' Design Award

Jamtland Kanpaina Bistaratzeak Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Jamtland Kanpaina Bistaratzeak oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Jamtland Kanpaina Bistaratzeak desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Press Kit

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.