Nutrili Osagarrien Marka by Cansu Dagbagli Ferreira

Nutrili Osagarrien Marka by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2023

Nutrili Osagarrien Marka

by Cansu Dagbagli Ferreira

Client: Nutrili

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Nutrili Osagarrien Marka

Osagarri gozoak, onura ukaezinak. Nutrili kalitate handiko osagarri naturalak eta iraunkorrak ekartzea da. Cansu Dagbagli Ferreirari enkargatu zitzaion marka identitate bisuala eta ontzien diseinuak sortzeko. Identitate bisualak markaren espiritu gazte eta modernoa jasotzen du, bere ikuspegi ausartarekin. Oro har, markaren nortasunaren eta balioen isla da. Ontziaren diseinua erakargarria ez ezik, arreta handiz landua da xede-publikoari erakartzeko. Kolore biziak eta tipografia handien erabilerak marka's osagai puru eta garbietan arreta jartzen duela adierazten du.

The Recognition

About the Burdinazko Saria A' Design Award

Nutrili Osagarrien Marka Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Nutrili Osagarrien Marka oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Nutrili Osagarrien Marka zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu