Promotion Jangeleku by Beijing Yeak Tech Co. Ltd.

Promotion Jangeleku by Beijing Yeak Tech Co. Ltd. is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Altzari Diseinua Competition Category.

BrontzeAltzariak· 2023

Promotion Jangeleku

by Beijing Yeak Tech Co. Ltd.

Client: Beijing Yeak Tech Co. Ltd.

Brontzezko Saria A' Design Award Winner in Altzariak Category

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Verified Award Winner

Verify Award Status for #147841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Promotion Jangeleku

Promotion Ipar Amerikako intxaur beltzez egindako jangeleku bat da. Diseinuak zurezko muturreko hariari egiten dio erreferentzia, enborraren eraztunek markatutako azalari. Muturreko harizko lauki txikiak elkartzen dira xake-taula baten antzeko eredu bat osatzeko. Neurrira egindako mihiztadura egitura batek egitura egonkor mantentzen du, forma sinplea izaten jarraitzen duen bitartean. CNC grabaketa erabiltzen da ekoizpenean, eta azalera zur-argizarizko olio batekin akabatzen da. Angelu ezberdinetan ebakitako sekzioek argi-itzal efektu leunak sortzen dituzte. Aulkia jatetxeetarako, etxeetarako eta atsedenerako gelentzako egokia da.

The Recognition

About the Brontzezko Saria A' Design Award

Promotion Jangeleku Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Promotion Jangeleku oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Promotion Jangeleku beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
Dimensions & Packaging: 415mm*490mm*765mm
Tags: Chair, furniture, ergonomics, North American black walnut, minimalism
Production Technology: CNC engraving technique
North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye
Coating: use only OSMO wood wax oil with multiple coating
Design Challenge: The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
Research: If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
Inspiration: The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
Project Duration: The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
Operation Flow: Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
Team Members: Liu Zulong
Nie Xiaozi