Xudong Zhang and Hao Tan diseinatzailearen Chaos Pogo Marka Mastota

Xudong Zhang and Hao Tan diseinatzailearen Chaos Pogo Marka Mastota lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaPublizitatea· 2023

Chaos Pogo Marka Mastota

diseinatzailea: Xudong Zhang and Hao Tan

Bezeroa: Chaos Pogo

Burdinazko Saria A' Design Award Irabazlea Publizitatea Kategorian

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Egiaztatutako Sari Irabazlea

#147863 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Chaos Pogo Marka Mastota Diseinuari Buruz

Wow Chaos Pogo markarentzat sortutako marka mastota da, gazteei zuzendutako taberna irekiaren marka. Mastota eztiaz-hartzaren (honey badger) irudian oinarrituta dago, sutsutasunaren, gaztetasunaren eta ausardiaren sinbolo gisa ikusten den animalia. Buru lau bat, ile zuria, atzaparrak zorrotzak eta buztan bereizgarria dituen pertsonaia erraz ezagutzeko modukoa da. Begi finkoek, ninietan arrosa-gorri koloreaz, misterio sentsazio bat gehitzen dute. Itxura ausartak markaren kultura eta izaera islatzen ditu. Mastotatik ateratako sinboloak marka-produktuetan ere aplikatzen dira, bezeroen eta markaren arteko lotura indartuz.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Chaos Pogo Marka Mastota Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Chaos Pogo Marka Mastota oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Chaos Pogo Marka Mastota zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Etiketak: Pub IP, Brand Image, Mascot, WOW, Youth
Produkzio Teknologia: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Diseinu Erronka: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Ikerketa: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspirazioa: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Proiektuaren Iraupena: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Eragiketa Fluxua: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Taldekideak: Xudong Zhang and Hao Tan