Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua by The Design Code Co.,Ltd

Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2023

Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner
Verify Award Status for #148066

View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua

Valley Dajia Center Sales salmenta zentro baten barnealdea da, Wuhanen (Txina) kokatua, 1622,7 metro koadro hartzen dituena. Diseinua argi izpietan inspiratuta dago, eta forma geometriko sinpleak lerro finekin konbinatzen ditu. Lehen solairuan bizitzeko espazio nagusia aurkezten da, festa-taberna eta atseden-guneekin batera. Bigarren solairuan hondar-kutxa gune bat, negoziazio gune bat, ur-taberna bat, erakusketa gune bat eta bulego gune bat daude. Materialen artean, akabera bereziko aleaziozko xafla, egur iluna, terrazo iluna, metal eskuilatua eta mikrozementu grisa eta argia daude. Barnealdeak negozioa, kultura eta artea batzen ditu.

The Recognition

About the Zilarrezko Saria A' Design Award

Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Valley Daja Center Sales Salmenta Zentroaren Barruko Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu