Gaenyeomsuda Eskuliburua by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Hezkuntza, Irakaskuntza Laguntza eta Prestakuntza Edukien Diseinua Competition Category.
BrontzeHezkuntza· 2023
Gaenyeomsuda Eskuliburua
Client: Mirae-N
Brontzezko Saria A' Design Award Winner in Hezkuntza Category
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- Verified Award Winner
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The Design
About Gaenyeomsuda Eskuliburua
Gaenyeomsuda nerabeentzat diseinatutako matematika-testuliburu bat da. Izena "kontzeptuak dira dena matematikan" esan nahi duen esaldi baten forma laburtua da. Logotipoak hizketa-globo baten motiboa eta eskuz marraztutako estiloa erabiltzen ditu, nerabeen kulturan aurkitzen den laburbidea eta pertsonalizazioa islatuz. Helburua matematikaren ikasketa lagun batekin berriketan aritzea bezalakoa sentiaraztea da, ikasleek liburua kezkarik gabe ireki dezaten. Liburuak 210 bider 260 milimetro ditu neurriz. Orrialde guztiak laminatu matelaz estalita daude, eta logotipoa eta ilustrazioak epoxi gardenez estalita daude.
The Recognition
About the Brontzezko Saria A' Design Award
Gaenyeomsuda Eskuliburua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Gaenyeomsuda Eskuliburua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Gaenyeomsuda Eskuliburua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
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