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Bamboo Slips Likore by Qianying Niu

Bamboo Slips Likore by Qianying Niu is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


ZilarOntziketa· 2023

Bamboo Slips Likore

by Qianying Niu

Client: Qianying Niu

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

Colors

The Design

About Bamboo Slips Likore

Txinako kultura eta Cang-Shan likoreen destilazio prozesua dokumentatzeko erabilitako antzinako banbu-slipetan inspiratutako likore-botila txinatar diseinua aurkeztu da. Kanpoalde beltzak garbitasuna eta sakontasuna dakar, eta barruan banbu-oihaletan landutako poema txinatar batek sofistikazioa gehitzen du. Erabilitako material guztiak jasangarriak eta berrerabilgarriak dira, likoreen industrian birziklatzearen dilemaren konponbidea aurkezten duena. Diseinu honek kaligrafia, banbu-slipak eta forma korapilatsuko botila bat nahasten ditu Asiako gizartean funtsezkoak diren irakurketa eta edateko kulturak biziberritzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

Bamboo Slips Likore Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Bamboo Slips Likore erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Bamboo Slips Likore jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
Dimensions & Packaging
150mm*120mm*300mm
Tags
Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
Production Technology
This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
Design Challenge
This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
Research
This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
Inspiration
This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Project Duration
The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
Operation Flow
Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
Image Credits
Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.

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