Tick Tock Erloju Galeria by Omid Majdtaheri and Sara Golzarroshan

Tick Tock Erloju Galeria by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2023

Tick Tock Erloju Galeria

by Omid Majdtaheri and Sara Golzarroshan

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Verified Award Winner
Verify Award Status for #148858

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tick Tock Erloju Galeria

Iranen, Yazd-en kokatutako Tick Tock Watch Gallery erloju galeriaren diseinua, espazio txiki batean eginda, efektu bisual sinple, kostu baxuko eta modernoan oinarrituta, esperientzia berezia izan zen. Galeria hau denboran gelditu zen joko baten narradorea da. Kontzeptu nagusia Tetris jokotik inspiratuta dago. Elkarren gainean jartzen diren formek ausazko formak sortzen dituzte. Jokoan ez bezala, hemen, dimentsio bereko baina norabide desberdineko kutxak elkartzen dira, eta horrek haien funtzioa aldatu dezake: Erlojuaren orratzak egunean zehar aldatzen diren bezala, erabiltzaileen funtzioan aldaketa bat eragiten dute.

The Recognition

About the Zilarrezko Saria A' Design Award

Tick Tock Erloju Galeria Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Tick Tock Erloju Galeria erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Tick Tock Erloju Galeria jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
Dimensions & Packaging: Width 3200 mm x Depth 2800 mm x Height 2400 mm
Tags: Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
Production Technology: This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
Design Challenge: In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
Research: During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
Inspiration: The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
Project Duration: Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
Operation Flow: This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
Team Members: Omid Majdtaheri
Sara Golzarroshan
Image Credits: Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.