Shochu X Ontziak Diseinua by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
UrreOntziketa· 2023
Shochu X Ontziak Diseinua
Client: Shochu X
Urrezko Saria A' Design Award Winner in Ontziketa Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Ontziak Diseinua
Shochu X-ren birbranding baterako diseinatua, Japoniako Kyushu eskualdean ekoitzitako shochu-ren ikuspegi moderno batetik balio berria sortzen duen konpainia. Marka honek edari alkoholdunen balioa eskaintzeaz gain, kulturarekin eta bizimoduekin duen harremana ere balioesten duela bideratua. Botilaren forma eta etiketa bezalako mendebaldeko izpirituak erabili zituen, baina diseinu grafiko bat gehitu zuen estilo japoniar ereduarekin eta estetika minimalista batekin, Mendebaldeko eta Ekialdeko eta munduko hiritarren arteko fusio kulturala adierazteko' shochu honen bidez sozialki konektatuta egotearen zoriona.
The Recognition
About the Urrezko Saria A' Design Award
Shochu X Ontziak Diseinua Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Shochu X Ontziak Diseinua oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Shochu X Ontziak Diseinua desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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