Sonder Moments Begiratu Hutsezko 3D Artea by Flint Walk

Sonder Moments Begiratu Hutsezko 3D Artea by Flint Walk is a highly esteemed winner of the very prestigious 2023 Burdinazko Saria A' Design Award in Ordenagailu Grafikoak, 3D Modelatzea, Testuratzea eta Errenderizatzea Diseinua Competition Category.

BurdinaOrdenagailu Grafikoak· 2023

Sonder Moments Begiratu Hutsezko 3D Artea

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Burdinazko Saria A' Design Award Winner in Ordenagailu Grafikoak Category

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The Design

About Sonder Moments Begiratu Hutsezko 3D Artea

Sonder Moments Txinako Chengdu hiriaren erdialdean dagoen kartel digital batean erakusten den begiratu hutsezko 3D arte publikoko lan bat da. Artelanak ordenagailuz sortutako grafikoen eta begiratu hutsezko 3D teknologiaren bidez eraikitako figura erraldoi bat erakusten du. Lore, marmol eta beira elementuak meteoritoen gaineko partikula-efektuekin konbinatzen dira. Lana 8K bereizmeneko eta 888 metro koadroko azalera duen LED pantaila batean aurkezten da. Eskala handiak eragin bisual indartsua sortzen du. Figura erraldoiak norbanakoen autokontzientzia eta indarra irudikatzen ditu.

The Recognition

About the Burdinazko Saria A' Design Award

Sonder Moments Begiratu Hutsezko 3D Artea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Sonder Moments Begiratu Hutsezko 3D Artea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Sonder Moments Begiratu Hutsezko 3D Artea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.