Lide Ma, Zhiyi Zou and Yuxuan Mao diseinatzailearen Co-Grain Zerealen ontzia

Lide Ma, Zhiyi Zou and Yuxuan Mao diseinatzailearen Co-Grain Zerealen ontzia lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2023

Co-Grain Zerealen ontzia

diseinatzailea: Lide Ma, Zhiyi Zou and Yuxuan Mao

Bezeroa: Co-Grain

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#150157 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Co-Grain Zerealen ontzia Diseinuari Buruz

Co-Grain zerealentzako ontzi bat da, txorientzako jangailu bihur daitekeena. Ontzia erresistentzia handiko kraft paperez egina dago, eta inprimatua, estalia, ebakia, itsatsia eta moldatua izan da. Zerealak iraungitze-data baino lehen amaitzen ez badira, kutxa lau urratsetan aldatzen da. Goiko urratze-eraztun batek zintzilikatzeko soka bat osatzen du, oinarria irekitzen da eta euskarri bat sartzen da zutik egoteko plataforma bat sortzeko, eta barneko irekigune bat urratzen da aleetara sartzeko. Diseinu honek elikagai-xahupena murrizten du eta hirietako txoriei elikagaia aurkitzen laguntzen die.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Co-Grain Zerealen ontzia Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Co-Grain Zerealen ontzia oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Co-Grain Zerealen ontzia beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Neurriak eta Ontziratzea: Length 86mm Width 100mm Height 225mm
Etiketak: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Produkzio Teknologia: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Diseinu Erronka: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Ikerketa: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspirazioa: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Proiektuaren Iraupena: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Eragiketa Fluxua: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patenteak: Patent application in process
Taldekideak: Designer: Zhiyi Zou
Designer: Yuxuan Mao