Endless Scenery Hiriko Kartela by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery Hiriko Kartela by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Diseinu Sortzaile, Algoritmiko, Parametriko eta AA Lagundua Competition Category.

BrontzeDiseinu Sortzailea· 2023

Endless Scenery Hiriko Kartela

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

Brontzezko Saria A' Design Award Winner in Diseinu Sortzailea Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery Hiriko Kartela

Endless Scenery Txinako Hangzhou hiriko West Lake aintzirako hamar ikuspegietan oinarritutako hiri-kartel sorta bat da. Kartelek Ilargia Hiru Urmaeletan Islatzen eta Uda Sasoiko Lorezaintza Bihurritua eta Lotus Urmaela bezalako ikuspegi ezagunak irudikatzen dituzte. Irudi bakoitzak adimen artifizialaren bidezko margolaritza txinatar ur-koloreen estilo klasikoarekin uztartzen du. Oinarrizko irudiak AI margolaritza-tresna batekin sortu ziren, eta ondoren irudi-edizio softwarean fintu ziren. Kolore-tonu ezberdinek paisaia bakoitzaren izaera adierazten dute. Kartelak zigiluetan, argitalpenetan, iragarki inprimatuetan eta ontziratzeetan ere erabil daitezke.

The Recognition

About the Brontzezko Saria A' Design Award

Endless Scenery Hiriko Kartela Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Endless Scenery Hiriko Kartela oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Endless Scenery Hiriko Kartela beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai