Red Gladiolus Fruitu Lehorren Opari Kutxa by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Fruitu Lehorren Opari Kutxa by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2023

Red Gladiolus Fruitu Lehorren Opari Kutxa

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #150475

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Red Gladiolus Fruitu Lehorren Opari Kutxa

Red Gladiolus fruitu lehor ontziratuentzako diseinatutako opari kutxa bat da. Kutxak forma triangeluar zutik bat du, pinaburu batean inspiratua, marka-logotipoarekin eta sendo eta zuzen hazteko marka-kontzeptuarekin lotura bisuala sortuz. Gorria eta urre arrosa dira kolore-paleta osatzen dutenak, belusaren antzeko testura duen paperean aplikatuak, urre arrosazko xehetasunak estanpazio beroaren bidez gehituta. Alde bakoitzean bildots-larruzko belarri bana dago, kutxa irekitzeko erabiltzen dena. Barruan, fruitu lehorrak poteetan aurkezten dira, fruitu lehorrak irekitzeko tresna batekin eta eskuliburu batekin batera. Kutxak 410 x 410 x 150 milimetro neurtzen ditu.

The Recognition

About the Zilarrezko Saria A' Design Award

Red Gladiolus Fruitu Lehorren Opari Kutxa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Red Gladiolus Fruitu Lehorren Opari Kutxa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Red Gladiolus Fruitu Lehorren Opari Kutxa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.