Dog Yep Otarrain-produktuen ontziratzea by Rodrigo Chiaparini

Dog Yep Otarrain-produktuen ontziratzea by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2023

Dog Yep Otarrain-produktuen ontziratzea

by Rodrigo Chiaparini

Client: Chiapa Design

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Otarrain-produktuen ontziratzea

Dog Yep txakurrentzako gosari funtzionalen lerro baterako ontziratze kontzeptu bat da. Logotipoaren elementu nagusiak txakurrek jolastu eta aktibo egon behar dutela adierazten du, eta era berean gosariaren forma bera errepikatzen du. Ilustrazio bidezko pertsonaiek eta kolore paleta bizi batek itxura jostagarri bat sortzen dute, produktu-lerroa apalategietan eta online dendetan erraz nabarmentzeko modukoa eginez. Gosariak segmentu horretara egokitutako lata formatuetan aurkezten dira. Dog Yep-en asmoa jolasa eta jarduera bultzatzea da elikadura osasungarriaren bidez.

The Recognition

About the Brontzezko Saria A' Design Award

Dog Yep Otarrain-produktuen ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Dog Yep Otarrain-produktuen ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Dog Yep Otarrain-produktuen ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin