Zilar Ontziketa · 2023
Japanese Sake Ontziak Diseinua
- Zilarrezko Saria A' Design Award 2023 in Ontziketa
- CLIENT: Hasegawa Brewery Co.
- Estimated Number of Design Views: 29,080
- Verification code 8B1822E46B · Verify this award
Colors
About Japanese Sake Ontziak Diseinua
Hasegawa Sake Brewery-ren 180. urteurrena ospatzeko sortutako sake diseinu berezia da. 180 urteko zapore eta trebetasun tradizionalak belaunaldiz belaunaldi transmititu dira, eta zuhaitz-eraztuna erabili zen historia eta etorkizuna adierazteko bisual nagusi gisa. Kanpoko kutxa osoaren koloreak tintazko pinturan inspiratu ziren tradizioa eta luxua adierazteko. Oroimenezko logotipoa urrez inprimatuta dago garagardotegiaren familiaren gandorarekin bat etortzeko. Barruan dagoen botila irudi beltz kontraste bat da. Botilaren zakartasunak tradizioaren eta teknologiaren pisua adierazten du.
About the Zilarrezko Saria A' Design Award
Japanese Sake Ontziak Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Japanese Sake Ontziak Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Japanese Sake Ontziak Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
