Gatorade Fuel Rover Botilak Gordetzeko Karroa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.
BrontzePublizitatea· 2023
Gatorade Fuel Rover Botilak Gordetzeko Karroa
by PepsiCo Design and Innovation
Brontzezko Saria A' Design Award Winner in Publizitatea Category
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The Design
About Gatorade Fuel Rover Botilak Gordetzeko Karroa
Gatorade Fuel Rover kirol-taldeetako langileentzako botilak gordetzeko sistema mugikorra da. Fuel Rover-ek jokalarien botila kopuru handi bat gordetzen eta garraiatzen du zelaian zehar. Oinarrian dagoen biltegiratze-ontzi batek botila-euskarri gehigarri bat, izotza, hornigaiak edo bildutako hondakinak eduki ditzake. Atzeko alde funtzionalak hiru biltegiratze-poltsa daramatza, uhalen bidez lotuta, entrenamendurako edo dietistaren hornigaietarako. Diseinu honek langileak gainean gauzak eramateaz libratzen ditu, eta lerro alboan zehar mugimendu errazagoa ahalbidetzen du. Fuel Rover-ek botilak gordetzeko aurreko diseinu bat eguneratzen du.
The Recognition
About the Brontzezko Saria A' Design Award
Gatorade Fuel Rover Botilak Gordetzeko Karroa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Gatorade Fuel Rover Botilak Gordetzeko Karroa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Gatorade Fuel Rover Botilak Gordetzeko Karroa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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