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Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea by Hu Jijun

Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.


UrreOntziketa· 2023

Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea

by Hu Jijun

Urrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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The Design

About Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea

Galaxy Trail X planetario batekin batera garatutako Udazkeneko Ilargi Betearen Jaialdirako elikagaien ontziratze diseinu bat da. Kanpoko karkasa triangelu formako metal zilarkarazko kutxa bat da, espazioarekin eta komunikazioarekin dituen loturengatik aukeratutako forma. Burdinazko kutxa lau estandarrak ez bezala, karkasaren goiko aldea zentimetro bat altxatuta dago, planoa hautsi eta izarretara iristeko nahia adieraziz. Barruko forruak plastikozko aparra kartoi-egitura batekin ordezkatzen du, elkarri lotutako fitxen bidez finkatua eta kolarik gabe. Kutxak 361 x 312 x 75 milimetro neurtzen ditu.

The Recognition

About the Urrezko Saria A' Design Award

Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Galaxy Trail X Udazkeneko Ilargi Betearen Jaialdirako Elikagai Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging
Length x width x height: 361*312*75mm
Tags
Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology
Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge
Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research
By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration
One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration
2022.7-9, Shanghai
Operation Flow
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