Not Always Fun Inprimatutako Iragarkia by Squared

Not Always Fun Inprimatutako Iragarkia by Squared is a highly esteemed winner of the very prestigious 2023 Zilarrezko Saria A' Design Award in Gizarte Diseinua Competition Category.

ZilarGizartea· 2023

Not Always Fun Inprimatutako Iragarkia

by Squared

Client: Squared

Zilarrezko Saria A' Design Award Winner in Gizartea Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Inprimatutako Iragarkia

Iragarki kanpainak Harlequin sindromeari buruz sentsibilizatzea du helburu. Nerbio-sistema autonomoari eragiten dion sindromea da eta aurpegiaren alde batean izerdirik ezarekin eta larruazala gorritzearekin lotuta dago. Agentziak funtsezko irudi bisualak garatu zituen, arlekiaren irudikapen ezberdinen elkarren ondoan oinarritzen direnak, pertsonaiaren irudikapen komikoaren eta Arlequin sindromearekin bizi den errealitatearen arteko desberdintasuna argitzeko asmoz, ulermen eta kontzientzia handiagoaren beharra azpimarratuz. baldintza.

The Recognition

About the Zilarrezko Saria A' Design Award

Not Always Fun Inprimatutako Iragarkia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Not Always Fun Inprimatutako Iragarkia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Not Always Fun Inprimatutako Iragarkia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared