Barking Good Marka-edukia by Squared is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

BurdinaPublizitatea· 2024

Barking Good Marka-edukia

by Squared

Client: Squared

Burdinazko Saria A' Design Award Winner in Publizitatea Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Marka-edukia

Maskoten zaintza garai berri batera iritsi da. Lagun larruztatuak familia kidetzat hartzen dira orain eta gero eta arreta gehiago jasotzen dute. Txakurrentzat luxuzko mimua eta goi mailako tratamenduak eskaintzen dituen edertze-saloiari, marka-eduki sorta zabala garatu zaio ikusizko komunikazio berri osoa osatzeko eta istorio berri hori kontatzeko laguntzeko. Txakurrek beren karakterea, estiloa eta nortasuna dute, eta protagonista gisa aurkezten dira, txakurrentzako mimurik gorenaren merezi dutenak.

The Recognition

About the Burdinazko Saria A' Design Award

Barking Good Marka-edukia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Barking Good Marka-edukia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Barking Good Marka-edukia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED