Sogno Jewelry Design Marka Identitate Sistema by Named Co. Creative Agency

Sogno Jewelry Design Marka Identitate Sistema by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 Brontzezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

BrontzePublizitatea· 2023

Sogno Jewelry Design Marka Identitate Sistema

by Named Co. Creative Agency

Client: Sogno

Brontzezko Saria A' Design Award Winner in Publizitatea Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Marka Identitate Sistema

Sogno Jewelry Design bitxi-marka baterako sortutako marka identitate sistema bat da. Logotipoa landare-formetatik eratorria dago, zurtoin bat gogorarazten duen kurba batekin eta hosto-detaileak serif tipografia bati gehituta. Pikondoa da motibo nagusia. Zirkulua da elementu gakoa, eraztun bati eta bi pertsonen arteko loturari erreferentzia eginez. Identitatea ilustrazioetan, koloreetan, seinaleztikan, erosketa-poltsetan, dendaren barnealdean eta eskaera-orrietan aplikatzen da. Eraztunaren kutxa zirkularrak lore bat loratzen ari den moduan irekitzen da, eta berrogeita hamar prototipo probatu ziren.

The Recognition

About the Brontzezko Saria A' Design Award

Sogno Jewelry Design Marka Identitate Sistema Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Sogno Jewelry Design Marka Identitate Sistema oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Sogno Jewelry Design Marka Identitate Sistema beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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