Elena Gamalova diseinatzailearen Odaya Home Bilgarri

Elena Gamalova diseinatzailearen Odaya Home Bilgarri lana 2023 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2023

Odaya Home Bilgarri

diseinatzailea: Elena Gamalova

Bezeroa: ODAYA Home

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

12,373

Egiaztatutako Sari Irabazlea

#151176 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Odaya Home Bilgarri Diseinuari Buruz

Eskuz jositako parpailen eskulangintza eta apaingarrien balio sinbolikoa islatu behar ziren Odaya Home ontziratzeak. Pauaren figura, Odaya Homeren lehen Zaintza eta Maitasun Bildumako elementu nagusia, etxeko zaindari tradizionala da. Ontziaren diseinuak pauaren irudia lumazko urrezko sare fin batean garatu zuen, parpailak egitea bera gogoratuz. Markaren istorioa opari-kutxaren estalkiaren barrualdean kontatzen da, eta markaren'slogan-eko ehun paper delikatua, berriz, "Zu zara eta hau etxea da, Odaya Home" barruko kotoizko sate-oihal finaren bilgarri samurra eskaintzen du.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Odaya Home Bilgarri Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Odaya Home Bilgarri oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Odaya Home Bilgarri zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Neurriak eta Ontziratzea: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Etiketak: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Produkzio Teknologia: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Diseinu Erronka: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Ikerketa: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspirazioa: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Proiektuaren Iraupena: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Eragiketa Fluxua: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patenteak: Copyrights belong to Elena Gamalova, 2023.
Irudi Kredituak: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home