Belina Zhang diseinatzailearen Geneo Erakusgela Diseinua

Belina Zhang diseinatzailearen Geneo Erakusgela Diseinua lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

BrontzeBarrualdea· 2023

Geneo Erakusgela Diseinua

diseinatzailea: Belina Zhang

Bezeroa: Shanghai Brander Brand Design., Ltd

Brontzezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Egiaztatutako Sari Irabazlea

#151218 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Geneo Erakusgela Diseinua Diseinuari Buruz

Geneo teknologia eta osagai naturalak konbinatzen dituen larruazal-zainketarako marka baterako diseinatutako erakusgela da. 280 metro koadroko espazioak ura, landareak eta oxigenoa ditu gai nagusi. Sarrerako eremuak ur-jario argi-instalazio bat, burbuila-horma bat, erretratu-horma bat eta 5D zinema bat ditu. Burbuila-horma biratu daiteke, eta argiak barnean dauden landare desberdinak agerian uzten ditu. Bideo-eremuan, sabaiko argiztapena eta usain-sistema filmaren edukiarekin batera aldatzen dira. Zementu itxurako materialak eta terrazzoak itxura natural eta primitiboa ematen dute, eta horma-izkina guztiak eskuz biribildu eta leundu ziren.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Geneo Erakusgela Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Geneo Erakusgela Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Geneo Erakusgela Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Neurriak eta Ontziratzea: Showroom covering 280m²
Etiketak: beauty, tech, nature, interior, branding
Produkzio Teknologia: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Diseinu Erronka: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Ikerketa: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspirazioa: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Proiektuaren Iraupena: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Eragiketa Fluxua: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.